Violette_FR
HOLIDAY 2023
Holiday 2023 was about channeling your inner creativity and being your muse. The campaign featured gift sets inspired by three muses selected by Violette. I designed everything to inspire our community to look for the beauty in their everyday lives and remind them that we all have an artist within ourselves.
TEAM
Creative Director: Carlos Jadraque
Photographer: Young Sohn I Gavin Mullally
LAUNCH
Fall/Winter 2023
Design Direction
One place we can always rely on to inspire and amaze us is the night sky. Inspired by the gold found in medieval almanacs and the texture of Pablo Picasso's sketches,
the design for Holiday featured half-moon shapes in a silver foil with hand-drawn lines over the shapes.
Campaign Photography
Packaging
To stay aligned with the brand sustainability mission, our holiday shipping boxes were reversible so you can use them as a gift box.
The boxes also included a "Be The Artist & The Muse" postcard and limited edition tissue paper.
