Yves Klein has his blue, and now VIOLETTE_FR has theirs in the form of a Yeux Paint. To capture the electrifying "God's Blue," we wanted the campaign imagery to feel like you stepped into Klein's mind and surrounded yourself with the iconic shade.
TEAM
Creative Director: Carlos Jadraque, Photographers: Steven Pan & Young Sohn
Wheatpasting poster campaign that was seen in various Brooklyn and Manhattan locations.
