YEUX PAINT
DIEU BLEU
Yves Klein has his blue, and now VIOLETTE_FR has theirs in the form of a Yeux Paint. To capture the electrifying "God's Blue," we wanted the campaign imagery to feel like you stepped into Klein's mind and surrounded yourself with the iconic shade.
TEAM
Creative Director: Carlos Jadraque
Photographer: Steven Pan I Young Sohn
LAUNCH
Summer 2023
Art Direction
After researching archival photos of the French artist in his studio, I brought this to life by creating a set with backgrounds reflective of Klein's textured painted canvases' and sea sponge sculptures.
I also curated makeup looks with a more organic and textured application that brought out the intensity of the color.
Campaign Photography
Social Media
Newsletters
Out of home
Wheatpasting poster campaign that was seen in various Brooklyn and Manhattan locations.
