Violette_FR x
Le Bon Marché
In early 2023, VIOLETTE_FR appeared at Paris' iconic Le Bon Marché for a limited-time pop-up. To create an interactive shopping experience with customers, I designed a "mini website" that let customers shop their mood and get a makeup tutorial, illustrated a map of Violette's favorite places in Paris for a bike ride with friends of the brand, and social media graphics to keep our audience updated with masterclass dates and in-store events.
TEAM
Creative Director: Carlos Jadraque
LAUNCH
Winter 2023
Landing Page
instagram stories
“Ride with violette” map
To celebrate the success of Le Bon Marché, Violette took friends of the brand on a bike ride to all her favorite places in Paris. I designed and illustrated a map that was given to everyone to guide them around the city.
I designed a "mini website" for Le Bon Marché visitors to shop their mood on tablets that were placed throughout the popup space. The goal of the site was to guide visitors through the brand story and act as a personal shopper.
