Violette_FR 2023 INSIDERS EVENT
To promote the first VIOLETTE_FR Black Friday sale, I designed a series of emails and paid ads for our "Insiders Event" that announced the sale in a way that felt exclusive to our community.
The campaign resulted in record-breaking sales for the brand.
TEAM
Creative Director: Carlos Jadraque
Photographer: Steven Pan I Young Sohn
LAUNCH
Fall/Winter 2023
Design Direction
Everyone loves feeling like they have a personal invitation to something, even holiday sales. I referenced old wax seals and pen and ink writing to have all creatives reflect this. I even created a custom VIOLETTE_FR monogram seal in their signature blue.
