Bisou Balm Amour Fou
The secret is out... VIOLETTE_FR's iconic shade, "Amour Fou" was made into a Bisou Balm. Inspired by a game of telephone, I worked on a series of images and videos that appeared on PDP and social media to show how the product gives the wearer a "whisper of color".
TEAM
Creative Director: Carlos Jadraque
Photographer: Steven Pan I Kate Kim
LAUNCH
Spring 2023
Art Direction
I wanted the campaign to highlight the unique formula of Bisou Balm and the models to have the effortlessly cool attitude the French are known for.
The makeup looks I curated made the sheer wash of color the focus, showing that a few swipes of Bisou Balm Amour Fou are all you need.
Campaign Photography
Social Media
Stories
Grid
