SERUM SUPERLATIF
One thing VIOLETTE_FR takes pride in is their transparency about what goes into their products. To provide product education that felt more dynamic, I worked on a series of images that showed the ingredients as their own art pieces.
TEAM
Creative Director: Carlos Jadraque
Photographer: Paul C Quitoriano
Prop Stylist: Jacqui Jacques
Art Direction
When I was thinking of how I wanted to show our ingredients in a way that made them feel like their own works of art, I referenced Irving Penn's still-life photography. Aside from creating unique compositions for all the ingredients, we designed the lighting to accentuate the textures.
