ANDIE X DEMI
TEAM
Creative Director: Alda Leung
Photography: Cass Bird
Actor and activist Demi Moore has been an investor in swim and lifestyle brand Andie Swim since Day One. To celebrate the company’s commitment to unity and freedom, Andie collaborated with Moore and her three daughters on a naturalistic multi-platform campaign shot by renowned photographer Cass Blackbird.
To help bring the campaign to life I executed all social media, email , and all web design for the project.
The campaign and its associated imagery appeared in Page Six, the Daily Mail, and WWD, creating millions of consumer and press impressions for the brand.
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Summer 2021
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