Actor and activist Demi Moore has been an investor in swim and lifestyle brand Andie Swim since Day One. To celebrate the company’s commitment to unity and freedom, Andie collaborated with Moore and her three daughters on a naturalistic multi-platform campaign shot by renowned photographer Cass Blackbird.  

To help bring the campaign to life I executed all social media design, all email design, and all website takeover design for the project. I also worked with Andie’s Creative Director to help create eye-catching imagery that appeared on a Sunset Boulevard billboard, as well as a wheatpasting poster campaign in New York City. 

The campaign and its associated imagery appeared in Page Six, the Daily Mail, and WWD, creating millions of consumer and press impressions for the brand.